High-Quality products is the forefront of Japanese skincare. A lot of research & development goes into creating some of the most popular products today. Ethically-sourced botanicals and along with lab-made synthetic ingredients. Stringent quality control is taken and safety guidelines when creating J-Beauty products. With a primary focus on overall long-term skin health than just simply "correction". Preventative measures tends to be the mantra in Japan with in terms of skincare practices. Protection & Prevention are the core ideals in mind. Not to say that products aren't excellent for correction either. Cutting-edge science & technology along with high-quality ingredients go hand-in-hand with each other in creating J-Beauty products. What I appreciate the most is the cosmetic chemistry & science that goes into developing these products. Newer innovation is always the hallmark and at the forefront to continue to better formulations. Even though if products aren't churning out as quickly as they do with K-Beauty, however which isn't necessarily a bad thing since many consumers in Japan like to stick to products that actually work and stand the test of time and with maybe minor refining of existing formulas over time, not to say either that they don't revamp product lineups to fit the scientific advanced and growing needs of the consumer, it is just less common than the the latter. Efficacious formulas are what's instilled in J-Beauty. Long-term benefits rather than quick fixes are what's strived for as well. A ritualistic routine is as it's viewed as and an important part of self-care with "minimalism" in mind. Efficacy in only a few steps that don't require too many multiple products with each step being focal part of that regimen. Each step including a bevy of ingredients that targets a specific concern to treat, being from your lotion/essence/serum, masks, moisturizer and/or sunscreen. Minimalism an overall philosophy of Japanese skincare and not so much having to do with a 10-step routine, just with a few high-quality products in each individual step. Thank you for taking the time to read today!
Yours truly always,
Mr. Skin Care Guru

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