Many J-Beauty moisturizers have such cosmetically elegant textures to them. A lot of thought and precision goes into for cosmetic chemists to creating and manufacturing some of these treasured gems. From gel to rich-type formulas, many are lightweight considering. One of the reasons being for lighter weight formulas is because the summers in Japan can be pretty and extremely humid. Therefore, having lightweight products is a must. Not to say there aren't richer textures formulas, they just don't feel as heavy and comedogenic as others may feel to be. There's something for all skin types, whether you're Normal/Combination, Dry and/or Oily. Many brands to choose from and then it all lies to target concerns & skin type for the most part. Within the Japanese market, I feel there aren't as many serums as there are lotions/essences, maybe not as much as a popular item. Possibly just more of a personal preference for that market, not to say at all that serums are no...
Licensed Esthetician with a passion & love for all things skincare. J-Beauty Lover & Aficionado✨🇯🇵 Follow me @mrskincareguru1 on Instagram! 9/6/2025, *UPDATE*: I have decided to ultimately do some re-branding to my blog to generally focus on Japanese skincare/J-Beauty, it's an area I've come to adore & love very much and have for many years actually. Looking forward to share more creative content! 😊